And as more and more films exceed the two-hour mark with their runtimes with audiences asked to stick around for mid and post-credits scenes, other studios should take note and consider adding intermissions of their own. Should the MCU film live up to claims of running for at least three hours, an intermission would do audiences a much-needed service and potentially help give cinemas an additional revenue boost in the process. With the fate of the entire Marvel Cinematic Universe at stake during Avengers: Endgame, fans are not likely to leave mid-screening for a quick bathroom break or refill. An intermission would give audiences who need to make an emergency Raisinets run to recover from the superhero-tinged action they've just seen an additional chance to get snacks and drinks without missing a crucial moment of the film. Movie ticket sales are divided between the theater, distributor and studio, giving cinemas a bigger incentive to encourage audiences to visit the concession stand. When the main characters re-assemble after their 'mission' to fulfil their 'plan,' you will have hit the point of no return. About two hours in, the Avengers all assemble to begin to execute the plan theyve been building to all movie. The reason popcorn, candy and soda are marked up in price at cinemas is to guarantee a larger profit margin for theater chains. The intense final hour of the movie is critically important. RELATED: Avengers Directors Have One Regret About Endgame and Infinity WarĪpproximately 85 percent of movie theater revenue in the United States comes from sales at the concession stands. A ten minute break in the middle of a movie decreases the amount of screenings a theater can show in a given day, after all, and six screenings a day with an intermission loses theaters approximately a full hour of valuable screen time. Hollywood runtimes began to noticeably shorten as it leaned more into the 90-120 minute model. ![]() ![]() With the advent of blockbuster filmmaking, kickstarted largely by Jaws and Star Wars, along with the arrival of multiplexes instead of single-screen theaters, the intermission was all but completely abandoned by the '80s. A hallmark from cinema's connections to traditional theater, along with musical overtures and printed programs, intermissions underscored the theatrical experience while allowing audiences a chance to stretch their legs, go to the bathroom, have a cigarette, or visit the concession stand. ![]() Ben-Hur, The Sound of Music, Lawrence of Arabia, 2001: A Space Odyssey and The Godfather Part II are among the many major movies have featured intermissions during their theatrical runs. Lasting for approximately ten minutes, intermissions used to be the standard for epic, big-budget films. RELATED: How Avengers: Endgame Directors Handle a Powerhouse Like Captain Marvel
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